Infused salmon – flavour in EVERY bite... or we’ll eat our hats

Harbour Salmon Co. - The Fastest Growing Brand in the Category (Jul 2013)

Harbour Salmon Co. is now the fastest growing brand in the salmon category, dramatically outpacing the growth of all other branded and own-label players in the market over the last year. Sales of Harbour Salmon Co., which comprises value-added fresh salmon and smoked salmon skus, have significantly outpaced the total category performance.

While the total market for smoked salmon grew by +15.7% in volume terms in the 52 week period ending 9th June 2013, sales of Harbour Salmon Co. smoked salmon grew by +645% in the same time period¹.

Since its launch in January 2013 Harbour Salmon Co. Infusions have recorded strong organic growth in Co-op and Aldi, which was bolstered last month by an increase in depth of distribution in Aldi and a new listing gained in Morrisons.

Sales of Harbour Infusions were up by +37% in the 12 week period ending June 2013 versus the previous 12 week period (ending March 13)². This contrasts with a market decline of -4.4% in the value added fresh salmon sub-category during the same time period.

Thank you to all our fans for helping us achieve this - we couldn't have done it without you!

Sources
Kantar Worldpanel 52 w/e 9th Jun 2013

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